It might not be quite the size of a Woodstock or Glastonbury.
But Greater Shepparton City Council is trying to attract a music festival to Shepparton that can attract about 5000 people.
In the past, this has proved a challenge.
But with the development of new event spaces in the city, the council is confident it can better position itself in the market.
As outlined in a major events strategy in recent years, the council is forging ahead with efforts to attract such an event to the city, arguing Shepparton has the facilities for a festival of this scale to be staged.
The council is working with local and outside promoters on securing such a music festival.
Team leader Anthony Nicolaci said landing a large-scale festival was on council’s radar.
He said there was a strong grassroots music scene in the region, which would be complemented by a 5000-person festival the council was trying to attract.
‘‘There’s been a bit of work done, we’ll continue to do that,’’ he said.
‘‘We’ll continue to work with local and non-local music promoters to see how we can get into that market.
‘‘We think we’ve developed a couple of unique spaces that allow us to position ourselves in that market.’’
A recent major events strategy had identified music events as a key area of focus in drawing festivals to the city.
The recent second instalment of the Shepparton Shake Out — a 50s-themed celebration of fashion, music and dance — marked an early effort in this push.
In November, Mr Nicolaci told The News there had been a shortage of music festivals and events locally.
But following what he had described as a lull period for live music events in the city, Mr Nicolaci had flagged the council was keen to make something of a return to the space.
‘‘We’re working hard to get back into the space... It is a hard area to break into,’’ he had said, adding at the time that a lack of suitable venues had previously been a limiting factor.
But with investment in the Shepparton Showgrounds and Victoria Park Lake, there were a number of suitable spaces to host music festivals.
The News yesterday asked readers if they would like to see a music festival in Shepparton.
By yesterday afternoon, more than 150 readers had voted via an online poll at www.sheppnews.com.au
Of these, 89 per cent supported the idea of a music festival for Shepparton, with the remaining 11 per cent voting against it.